Marketing strategy

A quality marketing strategy increases your sales and ensures the growth of your business. We will be happy to help you with its preparation and implementation for e-shop, B2B or B2C. Every online marketing campaign should be based on a long-term strategy, where your set budget is effectively spread across channels to deliver the results you want. We believe it’s better to focus on long-term goals using strategies that will give you consistent results. Therefore, we recommend that a marketing strategy be undertaken over a minimum period of 6 to 24 months in order to maximise its benefits.

The basis of a good strategy is detailed research, analysis and a quality website, the basis of competitive analysis, organic search. An audit of the website/e-shop with recommendations or audits of current marketing activities will also help to design the strategy. We then discuss the goals you want to achieve, discuss the budget and resources needed. Based on the outcome of the mutual agreement and KPIs, we will prepare an appropriate strategy. If you approve the strategy, we will put all the plans into practice.

Our strategy is flexible because we never know what might happen in the future. We usually adjust it on a monthly or quarterly basis based on data, the market or what the competition is doing. Unexpected events, such as financial crises or industry changes, can negatively affect your business. Whatever happens, we’ll tailor our strategy to your circumstances to deliver the best possible results. If you also put us in control of your website and other channels, we can achieve even better results in terms of return on investment.