Marketing strategy

A quality marketing strategy increases sales and secures business growth. We help you prepare and execute it for e-shops, B2B and B2C companies. Every marketing campaign should rest on a long-term strategy in which the budget is efficiently distributed across channels to deliver the desired results. We recommend planning over a horizon of at least 6 to 24 months.

The foundation is detailed research: market and competitor analysis, organic search, current marketing activities and the website. We then discuss goals, budget and resources and prepare a strategy based on agreed KPIs. Once approved, we put the plans into practice.

What a marketing strategy contains

• Market, competitor and target audience analysis
• Brand positioning and key messages
• Channel selection and budget allocation
• Content and campaign strategy
• Goals, KPIs and measurement
• An action plan and timeline

A flexible strategy

We usually adjust the strategy monthly or quarterly based on data, market developments and competitor moves. If you also entrust us with your website and other channels, we can achieve an even better return on investment. Regular evaluation ensures the budget goes to the channels currently delivering the best results.

Marketing strategy: frequently asked questions

Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.

What period is a marketing strategy prepared for?

We recommend planning for at least six months, ideally one to two years. A shorter horizon does not allow long-term channels such as SEO or content to prove themselves. We then update the strategy regularly based on data and market developments.

What do you need from us to prepare the strategy?

We need to know your goals, products, target customers and approximate budget. Access to Google Analytics, ad accounts and sales data helps a lot. We find out the rest ourselves through market, competitor and website analysis.

Can we implement the strategy in-house?

Yes, we prepare the strategy so your team or another partner can implement it. It contains a clear action plan, budgets and measurable goals. If you wish, we can take over all or part of the implementation.