Email marketing

Email marketing is one of the channels with the highest return on investment. You communicate with people who have given consent and are interested in your brand, and you do not pay ad platforms to reach them. For e-shops it is a key tool for repeat purchases and loyalty.

We design and manage newsletters and automated campaigns in tools such as Ecomail, Mailchimp and Brevo. We focus on quality content, mobile-optimized design, deliverability and GDPR compliance. We design templates in your brand style with attention to fast loading and email size.

What we provide

• Email marketing strategy and contact segmentation
• Regular newsletters: content, design and sending
• Automations: welcome series, abandoned cart, post-purchase, reactivation
• Growing your list through the website and campaigns
• E-shop integration and purchase-based personalization
• A/B testing and results evaluation

How we work with email marketing

At the start we review your database, tool, deliverability and past campaign results. Then we set up segments, templates and automations that work around the clock. We plan regular newsletters around seasons and promotions and evaluate them by revenue, not just opens.

Email marketing: frequently asked questions

Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.

How often should I send a newsletter?

For most e-shops we recommend one to two newsletters per week, for services rather two to four per month. Relevant content and segmentation matter more than frequency. We track results and adjust frequency accordingly.

Which automations bring the most?

The biggest impact usually comes from abandoned cart emails, a welcome series and post-purchase emails. Reactivating inactive customers also brings interesting results. These automations only need to be set up once and work long-term.

How do I get more contacts into my database?

Website forms with a clear benefit, such as a discount or useful content, help. Contacts can also be collected through contests and lead campaigns on social media. We always ensure consent to data processing under GDPR.