Web analytics
OUR SERVICES
What we offer
Web analytics is the collection, measurement and evaluation of data about how people arrive at your website, what they do there and what leads them to buy or enquire. Without reliable data, marketing runs on gut feeling. With properly configured analytics you know exactly which channels and campaigns make money and where your website loses customers.
At Madviso we set up and manage analytics for e-shops and business websites. We work with Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio and ad platform tracking codes. We ensure GDPR compliance and correct Consent Mode v2 setup.
What we provide
- GA4 and Google Tag Manager implementation
- Tracking of conversions, e-commerce events and order values
- Cookie banner and Consent Mode v2 in line with legislation
- Connections with Google Ads, Meta Ads and Search Console
- Clear dashboards in Looker Studio
- Regular evaluation and recommendations
Who needs web analytics
Every company that invests in online marketing and wants to know what brings results needs web analytics. It is essential for e-shops, where orders and their value must be tracked precisely. It also helps companies that generate leads through forms, calls or bookings.
Web analytics: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
Which web analytics tools do you use?
We work mainly with Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio. When needed we add heatmaps and session recording tools. We choose tools according to the size of your website.
What is Consent Mode v2?
Consent Mode v2 is a way of measuring in line with the visitor’s cookie consent. It lets Google model conversions even when cookies are declined. For advertisers in the EU, setting it up is essential.
Will you prepare clear reports?
Yes, we build Looker Studio dashboards with the metrics that matter to you. Reports update automatically. We explain how to read them and what they mean.
DATA-DRIVEN DECISIONS
Why analytics is the foundation of marketing
Modern ad platforms optimize campaigns with AI, and AI is only as good as the data it receives. Incorrect conversion tracking means Google and Meta optimize for the wrong goals and budget is wasted. Reliable data is therefore the foundation of successful performance marketing.
Quality analytics also shows where your website loses customers: on which pages they leave, where checkout gets stuck and which products are viewed but not bought. These insights change the results of your entire online business. Based on these findings we propose concrete improvements to your website and campaigns.
OUR STRENGTHS
Why cooperate with us?
How much does analytics setup cost?
We price web analytics setup by website size and number of tracked events, at €40 to €60 per hour excl. VAT. A typical e-shop takes a few hours. Regular evaluation is part of our marketing collaborations.
How to get started with us
What will be the procedure?
Tracking audit
We check current setup, conversions and consents.
Measurement plan
We design events, goals and reports for your needs.
Implementation
We set up GA4, GTM, Consent Mode and integrations.
Dashboards and training
We build reports and teach you to work with the data.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us