Google Analytics 4 setup
OUR SERVICES
What we offer
Google Analytics 4 is the current standard for measuring websites and e-shops. Compared with older versions it offers event-based measurement, better cross-device customer tracking, predictive metrics and deeper Google Ads integration. To use it fully, however, it needs a correct setup that differs significantly from older versions. An expert Google Analytics 4 setup is therefore the basis of reliable marketing data.
When setting up Google Analytics 4 we focus mainly on e-commerce tracking: product views, add-to-cart, checkout start and purchases with value and items. You see the whole purchase funnel and know exactly where customers drop off. You know exactly which checkout steps need improving.
What we set up in GA4
- Recommended e-commerce events according to Google’s specification
- Key events (conversions) and their values
- Custom dimensions, audiences and explorations
- Consent Mode v2 and conversion modelling
- Connections with Google Ads, Merchant Center, Search Console and BigQuery
- Reports and dashboards in Looker Studio
How we set up GA4
First we review the current tracking and prepare a plan of events and conversions. We implement via Google Tag Manager, which makes tracking easy to extend. Finally we test the data, build reports in Looker Studio and show you how to work with them.
Google Analytics 4 setup: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
Why does GA4 show different numbers than my e-shop?
Differences arise mainly from declined cookies, ad blockers and incorrect setup. Consent Mode v2 and server-side tracking help reduce them. During an audit we find the causes and propose a solution.
Do I need Google Tag Manager?
We recommend it, because it lets you manage tracking codes without changing website code. You can easily add tracking for new campaigns or tools. It also improves oversight and control of tracking.
Can GA4 data be connected to Google Ads?
Yes, the connection lets you import conversions and audiences into Google Ads. Campaigns then optimize for real orders and their value. We set up the connection as part of the implementation.
E-COMMERCE TRACKING
What will GA4 show you?
A properly configured GA4 answers the questions that drive profit: which channels bring orders, what they are worth, which products are often added to the cart but not bought, and at which checkout step customers leave. Without this data, marketing budget decisions are made blindly. With correct tracking you know you are investing in channels that make money.
GA4 data also feeds ad platforms. Quality conversions with values let Google Ads optimize for revenue, not just the number of clicks. Good tracking translates directly into campaign performance.
OUR STRENGTHS
Why cooperate with us?
How much does GA4 setup cost?
We bill this work at €40 to €60 per hour excl. VAT. For larger projects we prepare a specification and a fixed quote. Consulting is billed at €100 per hour and the first introductory meeting is free.
How to get started with us
What will be the procedure?
Audit
We review current tracking and data.
Event design
We prepare a plan of e-commerce and conversion events.
Implementation
We set up GA4 via Tag Manager and Consent Mode.
Testing and reports
We verify the data and build reports.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
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The first consultation is free of charge.
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