Google Analytics setup
OUR SERVICES
What we offer
Google Analytics is the most widely used tool for measuring website and e-shop traffic. The current version is Google Analytics 4 (GA4), which replaced the former Universal Analytics. GA4 measures everything as events, combines web and app data and offers advanced reports, predictive metrics and direct integration with Google Ads. A professional Google Analytics setup ensures you can rely on your data.
Correct Google Analytics setup is the foundation without which you do not know where your customers come from or which marketing activities pay off. We take care of an implementation that measures accurately and complies with GDPR. Every decision about your marketing budget rests on quality data.
What the setup includes
- Creating a GA4 property and data streams
- Implementation via Google Tag Manager
- Conversion tracking: orders, forms, calls, registrations
- Consent Mode v2 and cookie banner setup
- Connections with Google Ads, Search Console and Merchant Center
- Internal traffic filters and data quality checks
Who needs a Google Analytics setup
We recommend it for new websites and e-shops before marketing starts, and for companies that cannot interpret their Analytics data. It also helps when Analytics numbers do not match orders in your e-shop. In that case we start with an audit of the current tracking.
Google Analytics setup: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
Can I still use Universal Analytics?
No, Universal Analytics stopped collecting data in 2023 and was replaced by Google Analytics 4. If you still rely on old data, it is time to move to GA4. We will help with the setup and with understanding the new reports.
How long does a Google Analytics setup take?
A standard setup takes a few hours of work. E-shops with advanced e-commerce tracking may take longer. We will give you an exact estimate in advance.
Is the tracking GDPR compliant?
Yes, we set up tracking with visitor consent via a cookie banner and Consent Mode v2. We also take care of anonymization and data retention settings. Legal compliance is part of the implementation.
RELIABLE DATA
Why have Analytics set up by an expert?
Almost anyone can paste the basic GA4 code into a website. The difference is in the details: correctly tracked orders and their values, excluded internal traffic, working cookie consent and connections to ad platforms. These details decide whether the data can be trusted.
When reviewing existing accounts we often find duplicate conversions, missing events or misconfigured Consent Mode. Fixing tracking usually improves ad campaign results as well. An investment in correct tracking therefore pays off quickly.
OUR STRENGTHS
Why cooperate with us?
How much does Google Analytics setup cost?
We bill this work at €40 to €60 per hour excl. VAT. For larger projects we prepare a specification and a fixed quote. Consulting is billed at €100 per hour and the first introductory meeting is free.
How to get started with us
What will be the procedure?
Current state check
We review existing tracking and access.
Measurement plan
We agree which events and conversions to track.
Implementation
We set up GA4, Tag Manager and Consent Mode.
Verification and training
We test the data and show you how to use the reports.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
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Are you interested in our services?
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The first consultation is free of charge.
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