Performance marketing
OUR SERVICES
What we offer
Performance marketing is marketing where you pay for measurable results: clicks, leads, orders and revenue. Every euro invested in advertising can be traced to a specific conversion. You know exactly which campaigns make money and can move budget to where the return is highest.
At Madviso we manage performance campaigns for e-shops and lead-generation businesses. We do not chase cheap clicks. We optimize for metrics that matter to your business, such as ROAS, cost of sale, cost per order or margin. And because we run e-shops ourselves, we know advertising is only one part of success.
Channels we manage
- Google Ads: Search, Performance Max, Shopping, YouTube and Display
- Meta Ads: Facebook and Instagram advertising
- Microsoft Ads for the Bing search engine
- Heureka and other price comparison sites
- LinkedIn Ads for B2B
How we work
We start with an account and tracking audit, because you cannot optimize without the right data. Then we prepare a campaign strategy, creatives and product feeds. We monitor campaigns daily, test new approaches and send you a clear monthly report with recommendations.
Performance marketing: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
What is the difference between performance and traditional marketing?
In performance marketing you pay for measurable results such as clicks, leads or orders. Every investment can be traced to a specific conversion and revenue. Traditional marketing focuses more on reach and awareness, which are harder to measure.
What budget do performance campaigns need?
Reasonable results can be achieved with an ad budget from a few hundred euros per month. The budget depends on competition, cost per click and goals. We recommend validating performance on a smaller budget first and then scaling.
Which metrics do you track?
We mainly track ROAS, cost of sale, cost per conversion and total revenue. For e-shops we also look at category margins and customer lifetime value. That way we optimize campaigns for profit, not just volume.
RESULTS, NOT CLICKS
Why performance marketing?
Performance marketing is ideal for companies that want to grow predictably. When you know what one order costs and how much you earn on it, you can scale campaigns with confidence. Budget can be increased, reduced or shifted between channels at any time based on results.
Accurate tracking is essential. That is why in every collaboration we check Google Analytics 4, conversions, Consent Mode and the e-shop integration. Only when the data is right does optimization make sense.
OUR STRENGTHS
Why cooperate with us?
How much does performance marketing cost?
Campaign management starts at €300 per month excl. VAT for ad budgets up to €1,000 per month. The fee grows with the managed budget, number of campaigns and countries, and additional services such as reports, consultations or new creatives. The ad budget itself is paid directly to the advertising platform.
How to get started with us
What will be the procedure?
Audit and tracking
We review ad accounts, conversions and Analytics data.
Strategy and setup
We plan channels, budgets and goals and prepare campaigns and creatives.
Optimization
We continuously test, adjust and scale campaigns.
Reporting
Every month you receive a report with results and next steps.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us