Heureka Ads
OUR SERVICES
What we offer
Heureka is the largest price comparison site in Slovakia and Czechia and, for many customers, the first place they look before buying. Paid visibility on Heureka, through Heureka Ads and CPC bids, increases your products’ visibility in shop listings and product pages. For e-shops selling in Slovakia and Czechia, visibility on Heureka is almost a must.
For Heureka to work it needs a quality XML feed, correctly matched products, competitive prices and good shop ratings. We help with both setup and long-term optimization, so you do not pay for clicks on products that do not make money. We also monitor competitors and prices so you are visible on products that have a chance to sell.
What we do for you
- XML feed and product matching review and optimization
- CPC bids based on margins and category performance
- Heureka Ads and banner campaign management
- Conversion tracking and cost of sale evaluation
- Recommendations to improve ratings and the Verified by Customers certificate
Why Heureka management with Madviso
We manage Heureka together with Google Shopping and Meta Ads, so we see product performance across channels. That helps us decide which products are worth promoting and where to save. As operators of our own e-shops, we also know Heureka from a store owner’s perspective.
Heureka Ads: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
Is paying for Heureka visibility worth it?
For products with good margins and competitive prices, paid visibility usually pays off. A Heureka customer already knows what to buy and is only comparing stores. That is why we set CPC bids selectively based on data.
What makes a good XML feed?
The feed must contain accurate names, prices, availability, EAN codes and quality images. Correct Heureka category assignment is also important for product matching. Feed errors directly reduce visibility and sales.
Will you help with shop ratings too?
Yes, we recommend how to collect more reviews through the Verified by Customers certificate. Positive reviews increase trust and click-through rate. We also help with responses to negative reviews.
FOR E-SHOPS
Why be on Heureka?
A customer on Heureka already knows what to buy and is only comparing shops. This is traffic with very high purchase intent. If you are not visible here, the order goes to a competitor.
Paid visibility makes most sense for products with good margins and competitive prices. That is why we set CPC bids based on data, not across the board, and regularly exclude products that spend budget without orders. The budget goes to products that actually make money.
OUR STRENGTHS
Why cooperate with us?
How much does Heureka campaign management cost?
Campaign management starts at €300 per month excl. VAT for ad budgets up to €1,000 per month. The fee grows with the managed budget, number of campaigns and countries, and additional services such as reports, consultations or new creatives. The ad budget itself is paid directly to the advertising platform.
How to get started with us
What will be the procedure?
Feed audit
We review the feed, matching and shop settings.
Bid setup
We segment products by margin and set CPC bids.
Optimization
We adjust bids by performance and season.
Evaluation
We track cost of sale and revenue from Heureka.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us