OUR SERVICES

Microsoft Ads (formerly Bing Ads) is the advertising system of the Bing search engine and partner networks including Copilot, Yahoo and DuckDuckGo. Although it has a smaller market share than Google, its users are often older, more affluent and desktop-based, which especially benefits B2B companies and e-shops selling higher-value products. Microsoft Ads campaigns are therefore worth considering as a complement to Google Ads.
The biggest advantage is lower competition and therefore a lower cost per click. Campaigns can easily be imported from Google Ads, but to perform well they need to be adapted and optimized separately. That is exactly what we do for you.
We recommend Microsoft Ads for companies that already run successful Google Ads campaigns and are looking for more conversions. It works very well for B2B services, higher-value products and audiences who work mainly on desktop. We manage the campaigns together with your other channels, so you see results in one overview.
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
Bing’s share is smaller than Google’s, but its users are often more affluent and decide on desktop. Lower competition also means a lower cost per click. For many companies it is a cheap source of additional conversions.
Yes, Microsoft Ads lets you import campaigns from Google Ads. After the import they need adjusting, because user behaviour and competition differ. We then optimize them separately.
Ads appear in Bing search, Microsoft Copilot and partner networks such as Yahoo and DuckDuckGo. You reach users you would not reach through Google. We adjust placements according to performance.

LOWER COMPETITION
If you already run successful Google Ads campaigns, Microsoft Ads is the easiest way to gain additional conversions at a similar or lower cost. Bing is the default search engine in Windows and Edge, and its results also power Copilot. Additional conversions often come at a lower cost than in Google Ads.
LinkedIn data targeting is unique, letting you reach specific industries and job roles. For B2B companies it is a valuable complement to LinkedIn Ads at a fraction of the price. Combining search with professional targeting is very effective for business services.
OUR STRENGTHS
Campaign management starts at €300 per month excl. VAT for ad budgets up to €1,000 per month. The fee grows with the managed budget, number of campaigns and countries, and additional services such as reports, consultations or new creatives. The ad budget itself is paid directly to the advertising platform.
How to get started with us
We assess Bing’s potential for your segment.
We import and adapt campaigns and set up tracking.
We refine bids, keywords and audiences.
We evaluate results alongside your other channels.
SAMPLES OF OUR WORK
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