Meta Ads campaign management

Meta Ads is the advertising system for Facebook, Instagram, Messenger and the partner app network. It lets you reach people by interests, behaviour and similarity to your customers, and it is ideal for sales, lead generation and brand building. For e-shops and services alike it is one of the strongest channels for creating demand.

At Madviso we manage Meta Ads campaigns from strategy, through creatives, to evaluation. We use Advantage+ campaigns, catalogue ads for e-shops, remarketing and lead forms. Correct setup of the Meta Pixel and Conversions API is essential, because without them Meta cannot optimize effectively today.

What Meta Ads management includes

• Campaign and audience strategy
• Creatives: static visuals, videos, Reels and carousels
• Catalogue and Advantage+ campaigns for e-shops
• Remarketing and lead generation campaigns
• Pixel, Conversions API and domain verification setup
• A/B testing and monthly reporting

Why Meta Ads with Madviso

Campaigns are managed by specialists who work closely with our designers and copywriters. That lets us prepare and test new creatives quickly, which is key to success on Facebook and Instagram today. We evaluate results by sales and leads, not just reach and likes.

Meta Ads: frequently asked questions

Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.

Is Facebook or Instagram better?

We usually recommend advertising on both platforms at once and letting the algorithm choose the best placements. Instagram reaches younger audiences, Facebook has broader reach including older users. We then evaluate results by placement and adjust creatives.

Why is Conversions API important?

Conversions API sends conversion data directly from the server, so tracking does not depend only on the browser. It improves data accuracy even when cookies are blocked. Meta can then optimize campaigns better for orders.

How often should creatives be changed?

For campaigns with higher budgets we recommend new creatives roughly every two to four weeks. We monitor frequency and ad performance and prepare new variants when results drop. Regular testing keeps the cost per result low.