Advertising campaign strategy

An advertising campaign strategy defines where, to whom, with what budget and for what goal you will advertise. Without it, budgets are often split across channels that do not support each other, and results are hard to evaluate. A good strategy shows which channels build demand, which capture it and how they work together.

We build strategies from data, business goals and product economics. We consider margins, average order value, seasonality, capacity and competition. The result is a clear plan you can execute with us, in-house or with another partner.

What the strategy contains

• Target audience and customer journey analysis
• Channel selection: Google Ads, Meta Ads, Microsoft Ads, Heureka, LinkedIn
• Budget allocation and target ROAS and cost of sale
• Campaign structure, audiences and creative types
• A tracking, testing and reporting plan
• A campaign calendar for seasons and promotions

Who a campaign strategy is for

We recommend a strategy for companies starting with advertising as well as those already advertising without a sufficient return. It also helps when budgets grow, when entering new markets or when changing agencies. In every case you get a clear plan to compare results against and make number-based decisions.

Advertising campaign strategy: frequently asked questions

Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.

What does an advertising campaign strategy contain?

It contains target audience analysis, channel selection, budget allocation and target ROAS and cost of sale. Campaign structure, creative types and a tracking plan are included too. We add a campaign calendar for seasons and promotions.

How long does preparing the strategy take?

We usually prepare a strategy within two to three weeks. It depends on the number of channels, markets and data availability. We present the results at an in-person or online meeting.

Do I need a strategy if I already have an agency?

Yes, an independent strategy helps you check whether current campaigns are heading in the right direction. You get clear goals by which to evaluate your supplier’s work. It often reveals channels or budgets that can be used more efficiently.