Category descriptions for e-shops
OUR SERVICES
What we offer
Categories are an e-shop’s most important pages for SEO. They are the target of broader searches such as “running shoes” or “capsule coffee machine”, which have the highest volume. Category descriptions help search engines understand what the category contains and make choosing easier for customers.
We write descriptions that are useful for customers and optimized for SEO. A short intro above the products guides the choice, and an extended text below them answers common questions, gives buying advice and naturally links related categories. We write texts that do not push products too far down, so the page stays clear.
What a category description contains
- A short intro with the main keyword
- Buying advice and explanation of attributes
- Answers to frequent customer questions
- Internal links to subcategories and related products
- Meta title and meta description
- A structure suited to AI search
Why invest in category descriptions
Categories capture the highest-volume searches, so they have the biggest impact on an e-shop’s organic traffic. Quality descriptions help both rankings and conversion, because they make choosing easier for customers. Investing in category copy is therefore one of the most effective SEO activities for e-shops.
Category descriptions: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
Where should the text go in a category?
We recommend a short intro above the products and an extended text below them. Customers see products right away and search engines get enough context. On Midasto both texts are easy to set in the admin.
How many categories are worth describing?
We recommend starting with the categories with the highest search volume and revenue. Others are added gradually based on potential. For larger e-shops we can use AI to save time and costs.
Do category descriptions help conversion too?
Yes, good buying advice increases trust and helps customers decide. Answers to common questions reduce enquiries and returns. The text works for both SEO and sales.
SEO FOR E-SHOPS
Why do categories need text?
A category without text is, for Google, just a list of products resembling hundreds of others. A quality description adds context and relevance and significantly increases the chance of better rankings. A description helps Google understand what the category offers and who it is for.
It also helps customers who are unsure what to choose. Good advice in a category reduces questions and returns and increases trust in the store. Useful advice also builds your position as an expert in the field.
OUR STRENGTHS
Why cooperate with us?
How much do category descriptions cost?
Copywriting is billed at €40 to €60 per hour excl. VAT; for larger volumes we quote per text or product. Regular content creation is available within monthly collaboration from €300 excl. VAT.
How to get started with us
What will be the procedure?
Choosing categories
We identify categories with the greatest potential.
Keywords
We analyse searches and customer questions.
Writing
We prepare intro and extended texts.
Deployment and tracking
We upload texts and monitor rankings.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us