E-shop structure design
OUR SERVICES
What we offer
An e-shop structure decides whether customers quickly find what they are looking for and whether search engines understand what you sell. Logically organized categories, filters and navigation increase conversions and organic traffic. A poor structure causes duplicates, weak rankings and lost customers.
When designing an e-shop structure we combine the customer’s perspective, SEO and business goals. We start from keyword research so each category matches how people actually search, while keeping the e-shop easy to manage. We design the structure to accommodate new categories and markets.
What structure design includes
- Keyword and search behaviour analysis
- Category and subcategory tree
- Filters, attributes and variants
- Main navigation, mega menu and internal linking
- URL structure and indexing rules for filters
- Preparation for multiple languages and countries
Why e-shop structure matters
A good structure helps customers find products quickly and helps search engines understand what you sell. Each category can target a different keyword, increasing the visibility of the whole e-shop. A poor structure leads to duplicates and lost traffic that is hard to win back later.
E-shop structure: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
How many category levels are ideal?
Most e-shops need two to three category levels. A structure that is too deep complicates navigation and indexing. The exact number depends on the breadth of the assortment.
Should filters be indexed?
Only filter combinations that people actually search for are worth indexing. The rest is better excluded to avoid thousands of duplicate pages. We design the rules based on keyword research.
Can the structure be changed on an existing e-shop?
Yes, but the change must be made carefully and with redirects. We prepare a plan that minimizes the risk of ranking losses. After the change we monitor indexing and traffic.
THE FOUNDATION OF AN E-SHOP
Why design the structure before launch?
Changing the structure after launch is expensive and risky. It requires redirects, content changes and can temporarily reduce search rankings. That is why it pays to think it through at the start.
For existing e-shops we design changes so the transition is safe. Often adding a few high-volume categories is enough for the e-shop to start capturing traffic it was missing. Gradual changes with redirects protect the rankings you have already built.
OUR STRENGTHS
Why cooperate with us?
How much does structure design cost?
We price structure design by assortment size at €40 to €60 per hour excl. VAT. When building a custom e-shop it is part of the project.
How to get started with us
What will be the procedure?
Assortment analysis
We review products, attributes and business priorities.
Keyword research
We find out how customers search for your products.
Structure design
We prepare the category tree, filters and navigation.
Implementation
We help with rollout and redirects.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us