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An SEO strategy is a plan for getting from your website’s current state to higher organic traffic and, above all, more orders and enquiries. It defines which keywords to target, what content to create, how to adjust the website structure and where to get links. Without a strategy, SEO is just a set of random tasks.
Every strategy we prepare is based on data and your business. We choose keywords according to whether they bring customers with real purchase intent, not just traffic. We take into account margins, seasonality, competition and your content capacity.
We start by analysing your business, competitors and current website state. Then we research keywords and assign them to specific pages to avoid duplicates. We turn the result into a clear plan with priorities, deadlines and goals that you can implement with us or in-house.
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
Yes, even a smaller website needs to know which keywords to focus on. A strategy for a smaller website is simpler and cheaper, but just as important. It saves time and money on activities that would not bring results.
We recommend reviewing the strategy at least once a quarter. After major changes in search or your business, even sooner. Updates are part of our ongoing collaboration.
Yes, we include preparation for AI search in the strategy. This mainly means structured data, content accessibility for AI crawlers and answer-style content. The website is then ready for both Google and AI assistants.

LONG-TERM GROWTH
SEO delivers results over months, so it is important to choose the right direction from the start. A strategy ensures that every hour of work and every euro goes towards a goal that makes sense for your company. Without a clear direction it is easy to optimize pages or phrases that do not bring customers.
A strategy is also a communication tool. Management, marketing and developers can see what will be done, why and when to expect results, turning SEO into a plannable investment rather than a cost with uncertain outcome. You can always return to the plan when priorities change.
OUR STRENGTHS
We price an SEO strategy by website size and competition, usually as a one-off project at €40 to €60 per hour excl. VAT. If you continue with us on execution, the strategy is part of ongoing collaboration from €300 per month.
How to get started with us
We get to know your products, customers, margins and competitors.
We find phrases with potential and assign them to pages.
We prepare structure, content plan, technical fixes and link building.
We agree KPIs, priorities and how results will be evaluated.
SAMPLES OF OUR WORK
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