Search engine marketing
OUR SERVICES
What we offer
Search engine marketing (SEM) combines the two most powerful ways to reach customers at the moment they search for your products or services: SEO for organic results and PPC advertising in Google Ads or Microsoft Ads. While PPC delivers results immediately, SEO builds a long-term and cheaper source of traffic. Combining both channels covers search both immediately and long-term.
At Madviso we manage both channels together. Campaign data shows us which keywords sell, and we plan SEO accordingly. Conversely, where you already rank strongly, we can reduce your ad spend. The result is a larger share of search for less money.
What search engine marketing includes
- SEO for websites and e-shops, content and link building
- Search, Shopping and Performance Max campaigns in Google Ads
- Microsoft Ads (Bing) campaigns and comparison sites such as Heureka
- Visibility in AI search: ChatGPT, Gemini, Google AI Overviews
- Conversion tracking and return on investment analysis
Who search engine marketing is for
Search engine marketing suits e-shops and companies whose customers actively search for products and services online. It brings the most value when you want fast results while also building a long-term position. Joint SEO and PPC management also suits companies that do not want to coordinate multiple suppliers.
Search engine marketing: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
Which is better, SEO or PPC?
There is no universal answer; both channels have their advantages. PPC delivers results immediately, while SEO is cheaper in the long run. The best results come from combining them thoughtfully.
How do SEO and PPC work together?
PPC data shows which keywords sell, and SEO then captures them organically. Where you already rank strongly, you can reduce ad spend. The channels support each other.
Does it include AI search optimization?
Yes, search engine marketing today includes visibility in ChatGPT, Gemini and Google AI Overviews. We adapt content and technical data so AI assistants cite you. It is a natural extension of classic SEO.
SEO + PPC
Why combine SEO and PPC?
SEO and PPC complement each other. PPC campaigns quickly reveal which phrases and offers bring orders, and SEO then captures those phrases long-term without paying per click. Appearing twice in the results, in ads and organically, increases trust and click-through rate.
One team managing both channels means one strategy, one measurement and one report. No overlapping activities and no suppliers competing for credit. We evaluate results jointly and split the budget according to what delivers more.
OUR STRENGTHS
Why cooperate with us?
How much does search engine marketing cost?
SEO and PPC collaboration starts from €300 per month excl. VAT for management, plus the ad budget you pay directly to Google or Microsoft. We will prepare an exact quote after the introductory consultation.
How to get started with us
What will be the procedure?
Analysis
We review website and campaign results and search competition.
Strategy
We split keywords between SEO and PPC and set goals.
Execution
We launch campaigns and SEO improvements and optimize continuously.
Evaluation
We measure combined channel performance and reallocate budget.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us