E-commerce marketing

E-commerce marketing has one goal: profitable orders in your e-shop. Unlike awareness building, every activity here is measured in revenue, margin and return. The keys to success are the right channel mix, quality product feeds, accurate tracking and caring for existing customers.

We have been doing marketing for e-shops since 2013 and run our own e-commerce projects. We know success depends not only on advertising but also on pricing, assortment, delivery speed and customer experience. That is why we look at the e-shop as a whole.

What e-commerce marketing includes

• Performance campaigns: Google Shopping, Performance Max, Meta Ads, Heureka
• Product feed optimization
• SEO for categories, products and the blog
• Email marketing and automation (abandoned cart, repeat purchases)
• Social media and influencer marketing
• GA4 tracking and conversion rate optimization

Why e-commerce marketing with Madviso

We run our own e-shops and develop the Midasto e-commerce platform, so we see marketing from an e-shop owner’s perspective too. We understand margins, stock levels, seasonality and how fast competitors change their offer. That is why we design e-commerce marketing that makes sense for the whole business, not just the ad account.

E-commerce marketing: frequently asked questions

Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.

Which channels matter most for an e-shop?

For most e-shops the foundation is Shopping campaigns in Google Ads, Meta Ads, Heureka and SEO. Email marketing is also key, bringing repeat purchases at minimal cost. We always define the exact mix by assortment, margins and target group.

How soon will I see results?

Performance campaigns bring the first orders within the first weeks after launch. Stable, profit-optimized results usually settle after two to three months. SEO and content take longer, but their effect compounds over time.

Do you work with e-shops on Shoptet or WooCommerce?

Yes, we market e-shops on all common platforms. Before starting we always check tracking, product feeds and technical health. If the platform holds back growth, we can help with a move to Midasto.