Brand identity
OUR SERVICES
What we offer
Brand identity (corporate identity) is the set of visual elements that make your brand recognizable: logo, colours, typography, graphic elements, photography style and the rules for using them. A consistent identity builds trust and professionalism wherever customers meet your company. Together they form the image customers associate with your company.
We design identities for new brands and for companies that need to unify visuals that have grown haphazardly over the years. The result is a design manual your team and external suppliers can work from. The manual is practical, with examples of correct and incorrect use.
What brand identity includes
- Logo and its variants
- Colour palette and typography
- Graphic elements, icons and patterns
- Photography and illustration style
- Business cards, letterhead, presentations and email signatures
- Social media templates and a design manual
When you need a new brand identity
We recommend a new identity when founding a company, entering new markets or changing your business focus. It is also needed when the brand’s visuals have grown gradually and look inconsistent. A clear identity makes work easier for marketing and every supplier creating materials for you.
Brand identity: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
What does a design manual contain?
A design manual contains rules for logo use, colours, fonts, graphic elements and application examples. It also includes templates for business cards, presentations and social media. It is a guide for anyone creating materials for you.
How long does creating an identity take?
A complete brand identity usually takes four to eight weeks. It depends on the scope of outputs and number of revision rounds. We agree the timeline at the start.
Can you apply the identity to the website?
Yes, we can carry the identity into web design, the e-shop and ad creatives. The brand will look consistent online and offline. Graphic and web designers work in one team.
A UNIFIED BRAND
Why invest in brand identity?
Companies with a consistent visual identity come across as more trustworthy and professional. Customers remember the brand more easily and recognize it in ads, on the website and on the product. A consistent visual helps your brand stand out in a crowded market.
Identity also saves time and money. With clear rules and templates you do not have to reinvent every material, and results stay consistent no matter who creates them. New materials are created faster and cheaper.
OUR STRENGTHS
Why cooperate with us?
How much does brand identity cost?
Graphic work is billed at €40 to €60 per hour excl. VAT. For larger projects such as brand identity we prepare a fixed quote based on scope. See also our price list.
How to get started with us
What will be the procedure?
Brand workshop
We learn your values, audience and vision.
Concepts
We propose visual directions for the identity.
Development
We develop the chosen direction into all elements.
Design manual
We deliver the manual, templates and files.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us