Brand naming
OUR SERVICES
What we offer
A good name is the foundation of a brand. It must be memorable, easy to pronounce, available for registration and ideally have an available domain. It should also capture the character of the company or product and work in the markets where you want to operate. Finding a name that ticks all these boxes is harder than it seems. Professional brand naming helps you avoid costly mistakes.
Our naming process is systematic. We get to know your company, values and customers, generate dozens of options and filter them by linguistic, legal and marketing criteria. If needed, we also prepare a slogan.
What naming includes
- A workshop on brand, values and target audience
- Creative generation of dozens of options
- Domain and social media handle availability checks
- Preliminary trademark register checks
- Pronunciation and meaning checks in foreign languages
- Slogan proposals and first visual sketches
Who brand naming is for
Naming is used by new companies, start-ups and brands before market launch. We also help existing companies launching new products or product lines. It is just as important when expanding abroad, where the original name may not work.
Brand naming: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
How many name proposals will I get?
In the creative phase we generate dozens of proposals and filter them gradually. We present a shortlist with rationale and availability checks. You choose the final name from it.
Will you check domain availability?
Yes, we check domain and social media handle availability. We also run a preliminary trademark register check. We recommend final verification with a patent attorney.
Will you design a logo for the new name?
Yes, we can follow naming seamlessly with logo and brand identity design. The brand is created as one whole. It saves time and money.
A BRAND’S FIRST STEP
Why not just make up a name?
A name is very hard to change. If it later turns out to be protected, unsuitable abroad or hard to remember, changing it is expensive and means losing recognition. A well-chosen name, on the other hand, will accompany your brand for its whole life.
A systematic approach minimizes risk while leaving room for creativity. The result is a name you can build a brand on for years. We choose the name together with you and allow enough time for the decision.
OUR STRENGTHS
Why cooperate with us?
How much does naming cost?
Graphic work is billed at €40 to €60 per hour excl. VAT. For larger projects such as brand identity we prepare a fixed quote based on scope. See also our price list.
How to get started with us
What will be the procedure?
Workshop
We get to know your company, values and goals.
Creative phase
We create a broad list of name ideas.
Validation
We check domains, trademarks and language risks.
Selection
We present the best options with rationale.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us