Employer branding

Good people are scarce and companies compete for them. Employer branding is building your brand as an employer: how current and future employees perceive your company. A strong employer brand attracts talent, shortens and cheapens recruitment and helps retain people.

We help companies show why it is worth working for them. We combine HR and marketing: from defining values and the employee value proposition, through the careers page and social media content, to recruitment campaigns. The result is communication that is truthful, consistent and reaches exactly the people you are looking for.

What employer branding includes

• Analysis of how the company is perceived as an employer
• Defining values and the employee value proposition (EVP)
• A careers page and job ads that engage
• Company and team content for LinkedIn, Instagram and Facebook
• Photo and video production with employees
• Recruitment campaigns in Meta Ads and LinkedIn Ads

How we build employer branding

First we find out how current employees and candidates perceive your company and what genuinely attracts them. From these insights we define values and an employee value proposition on which we build communication. Then we prepare content, a careers page and campaigns and regularly track the number and quality of candidates.

Employer branding: frequently asked questions

Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.

Which companies benefit from employer branding?

Employer branding pays off for any company that regularly hires or struggles with turnover. It helps most in sectors with a shortage of qualified workers, such as IT, manufacturing or healthcare. Smaller companies competing with large employers benefit too.

How long before results show?

Recruitment campaigns bring candidates within the first weeks. Building a strong employer brand, however, is a long-term process whose effect shows over months. We track results through candidate numbers and quality and time to hire.

Do you involve employees in the content?

Yes, authentic content featuring employees is the strongest employer branding tool. We prepare photos, videos and stories of people from your company. People trust colleagues more than advertising slogans.