Comprehensive PPC campaign audit
OUR SERVICES
What we offer
A comprehensive PPC campaign audit is an in-depth analysis of your Google Ads or Meta Ads account. Unlike the simple audit, it goes into detail: we examine every campaign, tracking, feed, audiences, creatives and the connection to your website. The result is a document with expert recommendations that can substantially improve your campaign performance, plus a personal consultation where we go through it together. A professional PPC audit shows exactly where your ad budget is being wasted.
The audit is suitable for higher budgets, when changing agencies, when performance drops or before expanding to new markets. It can be repeated over time to track progress, implementation of recommendations and their data-driven impact. A repeat audit also serves as an independent quality check of campaign management.
What the comprehensive audit covers
- Account and campaign structure and budget allocation
- Conversion tracking, order values, Consent Mode v2 and attribution
- Keywords, search terms, audiences and exclusions
- Product feed, Performance Max and Shopping campaigns
- Ads, creatives and landing pages
- Comparison with benchmarks and competitors
- An action plan with priorities and estimated impact
How to start
For Google Ads just send us your account number; for Meta Ads we will send our agency account ID to add as a partner in Business Manager. We start the audit within 48 hours of quote approval and payment and can sign a non-disclosure agreement if needed. We will gladly answer any questions before you order.
PPC audit: frequently asked questions
Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.
How does the comprehensive audit differ from the simple one?
The simple audit is a free quick view of the account’s main issues. The comprehensive audit examines every campaign, tracking, feed and landing pages in detail. The result is a document with an action plan and a personal consultation.
Who is the comprehensive audit for?
We recommend it for companies with higher ad budgets, when changing agencies or when performance drops. It also helps before expanding to new markets. For large accounts the investment usually pays back quickly.
Can I repeat the audit?
Yes, the audit can be repeated, for example after a quarter or half a year. You will see how the recommendations were implemented and what impact they had. A repeat audit is a good quality control tool.
INDEPENDENT VIEW
What will a comprehensive audit give you?
You get an independent, detailed assessment of how efficiently your ad budget is spent and a concrete list of improvements. For larger accounts the audit often pays for itself within the first month after implementing the recommendations. Recommendations are ranked by impact, so you know where to start.
The audit is also a useful way to check your current agency or in-house team. Recommendations are written so that anyone managing the campaigns can implement them. You get clear criteria for evaluating your supplier’s work.
OUR STRENGTHS
Why cooperate with us?
How much does a comprehensive PPC audit cost?
The comprehensive audit costs between €300 and €3,000 excl. VAT, depending on budget, depth and the number of countries and campaigns audited. A personal consultation of the results is included.
How to get started with us
What will be the procedure?
Access and quote
We get account access and prepare a quote.
Analysis
We examine the account, tracking, feed and landing pages in detail.
Recommendations document
We write up findings and a prioritized action plan.
Consultation
We go through the results together and answer your questions.
SAMPLES OF OUR WORK
Selected references
Prosperous clients are our business card, which is why we approach each one individually. Thanks to our many years of experience in the segment, we provide not only services in the field of marketing, website and e-shop development, but also training and consulting.
Contact
Are you interested in our services?
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The first consultation is free of charge.
Contact us