Digital marketing

Digital marketing covers all marketing activities online: search engines, social media, email, website, advertising, content and new channels such as AI assistants. For most companies it is now the main source of new customers and enables faster, more measurable growth than traditional marketing. Combining these channels reaches customers throughout their journey, from first interest to repeat purchase.

At Madviso we help companies connect individual digital channels into a working whole. We design the strategy, run campaigns, create content and set up tracking so you know exactly what brings you customers. We decide by numbers, not impressions, and move budget to where the return is highest.

Areas of digital marketing

• SEO and AI search optimization
• PPC advertising in Google Ads, Meta Ads, Microsoft Ads and LinkedIn Ads
• Social media and influencer marketing
• Content marketing and copywriting
• Email marketing and marketing automation
• Web analytics and conversion optimization
• AI tools in marketing

How we build digital marketing

We start with an audit of your current channels and tracking to see where customers come from today. Based on data we propose a marketing mix, budgets and goals for each channel. We then manage campaigns, content and the website as one whole and evaluate results clearly every month.

Digital marketing: frequently asked questions

Here are answers to the questions clients ask us most often in this area. If you cannot find what you are looking for, write to us or give us a call and we will be happy to help. The first consultation with us is always free.

What budget do I need for digital marketing?

Ongoing collaboration starts from €300 per month excl. VAT for management. The ad budget, which depends on goals and competition, is added on top. At the introductory consultation we propose a realistic budget for your segment.

Do I need all channels at once?

No, we recommend starting with the channels with the greatest potential for your business. Often that is search and performance campaigns, to which we gradually add content and email marketing. We expand the mix based on results and budget.

How will I know if marketing works?

Before launch we set up tracking in Google Analytics 4 and ad platforms. Every month you receive a report with results, costs and recommendations. We track metrics tied to profit, such as orders, leads and return on investment.